The french fashion house seems to be changing it's soul and taking a change with the original name "Yves Saint Laurent". They annunced that the firm was going to be named since then Saint Laurent, something really unexpected for all the planet fashionists (included me).
If Saint Laurent was known to be a classic firm with conservative photos and models, now we can see a more androginy shoots where female models play to be a man in the Spring Summer 2013 Man's campaign or old rock music stars and it girls facing the Hedi Slimane's camera.
Saskia de Brauw is the face of it's man's campaign, an idea that could seem crazy but when I saw the shoot I thought it was one of the best shootings I had ever seen. Judje it yourself:
To promote their Spring Summer 2013 collection they have done a music project with the old punk and grunge stars, maybe forgotten ones since the last decade: Marilyn Manson, Courtney Love and Kim Gordon.
Hedi Slimane wanted to do something distinct and has photographed a grunge, hard, shocking, rupturist images. Saint Laurent has left it's fairy tale and welcomed it's gone bad.
So welcome to the new Yves Saint Laurent. Good girls gone bad.